Founder & President at Verbaccino Inc.
Moderator Kathrin Bussmann, Ph.D., is the Founder & President at Verbaccino Inc., a global marketing consultancy that helps brands attract, engage and retain more international customers. Her mission is to help start-ups and scale-ups succeed beyond their own borders by leveraging foreign market research, global-ready branding, and culturally-savvy marketing strategies for international expansion. Kathrin believes that in the Digital Age, even small brands can build a worldwide customer base. Her award-winning, interview-style audio show, The Worldly Marketer Podcast, is a weekly exploration of what it takes to “go global” in today’s digital, social, multilingual marketplace. As a German-Canadian born in Quebec, Kathrin grew up speaking English, French and German with equal fluency. She holds advanced degrees in Communication Studies and Linguistics, which eventually led her to focus on the intersection between content marketing and localization. In 2019, Kathrin co-founded the Eastern Canada chapter of Wormen in Localization (WLEC). She is also a member of the Globalization and Localization Association (GALA) and of The Global Chamber. She is based in Toronto, Canada.