Alberto Ferreira

User Research Manager at Vodafone

Alberto Ferreira is a UX research and globalization services expert with over ten years of experience in UX on both client and agency side. He is currently the User Research Manager at Vodafone UK and has worked on improving the digital experience of companies like Sony, the BBC, and Emirates.He is the author of Universal UX: Building Multicultural Experience, a book on the specialised practices and implementations of UX across the globe. He was the host and curator of the Localisation Processes Forum at LocWorld for 5 years and is a regular speaker at international UX conferences like UXPA. He also devotes his time to mentor and tutor young UX students and practitioners at Kingston University in London.A multidisciplinarian interested in topics ranging from Agile to persuasion design, he is passionate about the development of User Experience as an autonomous field and understanding the depth of the relationship between the human mind, reality, and digital technology.

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